We're looking for go-getters, self-starters and those with a passion for marketing to add value to our team
💄INFLUENCER MARKETING ACCOUNT MANAGER (BEAUTY) |
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The Influencer Marketing Account Manager serves as the key link between our beauty clients, influencers (KOLs/creators), and internal teams. This role oversees influencer marketing campaigns from planning through execution, ensuring strategic alignment, smooth communication, and measurable performance. The ideal candidate is both strategic and hands-on — capable of managing client expectations, strong influencer partnerships and contacts especially within the beauty industry, and driving impactful social media campaigns.
Responsibilities
1. Client & Campaign Management
- Serve as the main point of contact for assigned accounts, ensuring satisfaction and timely delivery of influencer campaigns.
- Develop campaign proposals, strategies, and influencer recommendations based on client objectives and target audiences.
- Coordinate project timelines, deliverables, and approvals between clients, internal teams, and influencers.
- Present campaign plans, performance updates, and reports to clients confidently and clearly.
2. Influencer / KOL Relations
- Identify, vet, and recommend suitable influencers across platforms (Instagram, TikTok, YouTube, etc.) based on campaign needs.
- Build and maintain strong, professional relationships with influencers, agencies, and creator management teams.
- Negotiate rates, contracts, and deliverables to align with client budgets and campaign KPIs.
- Ensure influencers understand creative briefs, brand guidelines, and deliver content on time.
3. Campaign Execution & Performance
- Oversee day-to-day execution of influencer campaigns, from briefing to posting.
- Monitor campaign progress, ensuring deadlines and content quality are met.
- Track and measure performance metrics (engagement, reach, conversion, ROI).
- Compile post-campaign reports with insights and recommendations for improvement.
4. Collaboration & Internal Coordination
- Work closely with creative, strategy, and media teams to integrate influencer activities into wider marketing plans.
- Support new business development with influencer data, case studies, and creative ideas.
- Assist in maintaining agency influencer databases and campaign tracking systems.
Reporting to the Managing Director
Requirements and Skills
- Passion for lifestyle, beauty, retail industries
- Bachelor’s degree in journalism, communications, marketing, or a related field
- 2 or more years experience in influencer marketing, digital marketing or account management (agency experience is preferred)
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy
- Proficient in Excel/Google Sheets and basic reporting tools; familiarity with influencer platforms (e.g., Campagyn, Upfluence, GRIN, AspireIQ, Collabstr) is a plus.
- Multi-tasking and time-management skills, with the ability to prioritize tasks
- Ability to work in a fast-paced, high-pressure environment
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid experience with design and photo editing (Canva, Adobe), content creating for social media (Instagram, Facebook, TikTok, XHS)
- Numerically literate, comfortable working with reports via Excel spreadshet
- A sense of aesthetics and a love for great storytelling
- Up-to-date with the latest social media trends and best practices in digital marketing and measurement
- Great communication skills - written, verbal - with a flair for narrative creation
- Confident in English, with proficiency in Mandarin/Cantonese and/or Bahasa Melayu
- This role is hybrid (WFH + office) - so being organised and accountable is a must
- Strong communication skills with the team to ensure smooth preparation and execution of campaigns with optimal results
- Team player with a solution-oriented approach
Email your CV to [email protected] with subject header: INFLUENCER MARKETING ACCOUNT MANAGER
💄INFLUENCER MARKETING COORDINATOR (BEAUTY) |
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